Rural Entrepreneurship: Challenges and Challenges of the Territory (Place) in the Construction of a Business Identity in the Department of Córdoba (Colombia)

Abstract

The purpose of the article is to explore the main obstacles faced by rural entrepreneurs in building their business identity. Under a qualitative approach and a Critical Discourse Analysis (CDA) methodology, the "construction" that they carry out of their own self-definition as entrepreneurs is examined. The research suggests: (i) the importance of "place" in understanding the locale of business identity; (ii) the meaning of place that serves as a rich organizing discourse for rural entrepreneurship; and iii) the complex ways in which business identities are shaped by place, while simultaneously participating in the 'construction' of legitimate and coherent identity in depleted and post-conflict communities.