Practices Related to the Value Dimension of Building Institutional Identity from the Point of View of Faculty Members

Abstract

The current research aimed to try to identify the reality of practices related to the value dimension of building institutional identity from the point of view of faculty members, the research has relied on the descriptive approach and a questionnaire was built consisting of (6) axes to collect data,  and applied to a sample of faculty members  at  King Khalid University (114) The results of the percentages and averages were as follows:  Integrity and Ethics (73%) with an arithmetic average (3.92), Erasing Diversity and Inclusion (74.25%) with an arithmetic average (3.97), Community Participation (70.5%) with an arithmetic average (3.82), Academic Excellence (71.75%) with an arithmetic average (3.87),  and Innovation and Adaptation (66.5%) with an arithmetic average of (3.66), the sustainability axis reached (63%) with an arithmetic average of (3.52), and the total percentage of the dimensions of the questionnaire reached (69.75%) with an arithmetic average of (3.79), which is a high percentage in the range of appreciation.  It reflects the availability of the value dimension of building the corporate identity to a high degree. The results also indicated that there are no statistically significant differences  between the opinions of the members of the research sample in the degree of the value dimension of building the institutional identity attributed to the variable of specialization in all axes and the total degree except for the axis of innovation and adaptability, where the differences were found statistically significant in favor of applied disciplines, also there are no statistically significant differences attributed to the variable years of experience in the axes of (integrity and ethics, innovation and adaptability, sustainability).), while the differences were statistically significant in the axes of (diversity and inclusion, community participation, academic excellence) in favor of the categories (5-10 years) and the category (10 years and more) compared to the category (1-5 years). The research recommended including university policies and procedures that reflect sustainability and conservation of university resources, and establishing strategic partnerships with institutions for the purpose of exchanging knowledge and experiences and promoting continuous learning and innovation.