The Reality and Future of Financial Investment to improve the Investment Climate in the Tourism Sector in Aseer Region
Main Article Content
Abstract
The main purpose was the reality and future of financial investment to improve the investment climate in the tourism sector in Aseer region. The method of this study was Descriptive – survey. The statistical population of this study was of Applied College students (Accounting Department and Tourism Department) in Khamis Mushait that their number is 205 persons. The sample size was estimated using Cochran formulate as 369 persons and they were selected by random cluster sampling. The tool to collect data was a researcher-made questionnaire was used. The validity of the questionnaire was confirmed by supervisor and a number of accounting professors and the reliability of the questionnaire was confirmed by Cronbach Alpha which was 0.94. Data analysis was done using structural equation method and path analysis. The results of the data analysis showed that the SMEs financial investment and its dimensions (borrowing, cash flow and stock use) have a district effect on the investment climate of the tourism sector in Aseer.