Neology Boom in the Language of Collective Consciousness and Electronic Media in Kazakhstan

Abstract

In this article we consider neology boom in the language. Linguistic changes in the 21st century, based on the rapidly changing political, cultural and social conditions of Kazakhstan, created a "neological explosion" in the Kazakh language. Modern society is moving to a new stage of development, spiritual renewal of social consciousness.     However, linguistic reflection, scientific and theoretical research, as well as the standardization and codification of "Latin - innovation" in the language cannot follow the neologization process itself. At the same time, it is necessary to ensure universal access to standard, reference lexicographical works in various formats. Researchers understand the influence of sociolinguistic factors as the deliberate influence of a person, society on the activity and development of a language, the conscious influence of society on the language at different levels and in different forms. The appearance of lexical updates and new semantic names in the language of the electronic media in the Modern Kazakh language is a great obstacle to the ability of public consciousness to keep up.