Optimization of South Sulawesi Silk Chain Value

Abstract

The author explores business strategies for optimizing the silk industry by integrating SWOT (Strengths, Weaknesses, Opportunities, Threats) and BMC (Business Model Canvas) analyses using the Quality Function Deployment (QFD) method. This approach prioritizes critical elements based on consumer needs and creates a House of Quality (HoQ) framework. The study concludes that silk industry competitiveness and optimization are achievable through strategic planning, key partnerships, and addressing important areas like cost structure and value proposition. The interaction between SWOT and BMC analyses impacts various aspects of the business model, including customer segmentation, value propositions, customer relationships, key resources, activities, partnerships, and cost structure.